If you’re new to property investment, welcome — you’re in exactly the right place.

Here at Willmott & Lake, we speak to new landlords every week who are looking to invest wisely and build a solid return. When approached in the right way, buy-to-let can be a rewarding long-term strategy — but knowing where to start can feel a bit daunting. That’s why we’ve broken it down simply, with practical tips and local insight to help you take your first step with confidence.


What is Buy-to-Let?

Put simply, buy-to-let is where you purchase a property with the intention of letting it out to a tenant. You won’t be living there yourself, so you’ll need a buy-to-let mortgage rather than a standard residential one. Once you’ve got tenants in, you become a landlord — and with that comes certain responsibilities (legal, financial, and practical).

Don’t let that put you off — most landlords will tell you it’s worth it — but it’s important to understand what’s involved.


Ask Yourself These Questions First

⏱ Do I Have Time to Be a Landlord?

Managing a rental property takes time. Whether it’s handling repairs, answering tenant queries, or staying up to date with legislation, it’s not always a hands-off investment.

Many first-time landlords in Bishop’s Stortford choose to work with a local letting agent (like us) to manage the day-to-day and give them peace of mind. It’s a small cost for a lot less stress.


💰 Are My Finances in Good Shape?

You’ll usually need at least a 25% deposit for a buy-to-let mortgage, and lenders will want to see that the expected rent covers the mortgage payments with a bit of headroom.

It’s also wise to budget for:

  • Property maintenance

  • Letting agent fees (if using one)

  • Compliance costs (e.g. Gas Safety Certificate, EPC)

  • Landlord insurance

  • Voids between tenants

Speaking to a mortgage broker early on is a smart move.


📈 Am I After Yield or Long-Term Growth?

Some investors want strong rental yield (monthly income), others are playing the long game with capital growth (property value increasing over time).

In Bishop’s Stortford and surrounding villages like Takeley, Elsenham and Stansted, we often see a good balance of both. Strong tenant demand, excellent commuter links and a growing local economy make this area a solid choice for either strategy.


🏡 What and Where Should I Buy?

This is where we can really help.

The Bishop’s Stortford lettings market is busy — from one-bed flats near the station to three-bed family homes on developments like Stortford Fields or Thorley. Properties that are clean, modern and near good schools or transport links tend to let quickly and attract long-term tenants.

Buying locally also means it’s easier to stay in touch with your property — especially if you’re self-managing. If you’re investing further afield, make sure you’ve got a good letting agent on the ground.


Ready to Make a Move?

There’s a lot to think about as a first-time investor, but you don’t have to do it alone. Whether you're still exploring the idea or already lining up viewings, we’re always happy to have a no-pressure chat and share what we’re seeing in the local market.

Feel free to pop into the office or give us a call — and if you’re not quite ready yet, keep an eye on our blog and social channels for more useful tips.